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Ingenico Paytech 2026: CEO de Kort signals shift from hardware company to software-driven platform
What happened
At Paytech 2026 in Vienna (February 2026), CEO Floris de Kort and CPO Erik Vlugt presented Ingenico's strategic direction. Key messaging: explicit transition from hardware company to software-driven platform company. SoftPOS highlighted as enabling payment acceptance on existing mobile devices without new hardware. Ingenico 360 positioned as the developer-centric platform enabling partners to build industry- and country-specific solutions.
Anushka Weeratunga (MD, APAC) emphasised that innovation cannot happen in silos. CMO Autumn Flora (appointed October 2025) was introduced as driving new brand positioning.
Why it matters
The explicit 'hardware to software' strategic narrative under new CEO de Kort signals a potential shift in how Ingenico prices, packages, and sells its solutions. For tracked customers (acquirers/PSPs), this could mean a move from terminal hardware sales toward subscription-based platform revenue. SoftPOS adoption could cannibalise traditional terminal sales volume over time. The strategic direction aligns with industry trends but creates execution risk during the transition period.
What to watch
Monitor whether Ingenico's revenue mix begins shifting toward software and services in 2026 financial reporting. Track SoftPOS adoption among existing customers — if SoftPOS substitutes rather than supplements terminal orders, hardware volumes could decline.
Sources
Related news
- 17 Aug 2026Ingenico secures 150m EUR from PIMCO-led investors to reset capital structure and fund cloud shift
- 18 Mar 2026Ingenico and Visa collaborate to accelerate unified commerce solutions via AXIUM + Visa Acceptance Platform
- 10 Feb 2026Ingenico launches next-generation AXIUM device family and Ingenico 360 unified cloud platform at Paytech 2026
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